Zero Waste as a movement is not embodied by festivals, websites or organisations, but by bloggers and YouTubers who have a collective desire for polished beauty and a clean, minimalist aesthetic. How are these extremely eco-conscious consumers minimising their impact on the planet?

Billions of plastic water bottles are sold every year, but less than 30% get recycled in the US. Hoping to change that, Treeson is launching a new sustainable bottled water. The bottle comes with a prepaid postage label so it can be placed in any USPS mail box for recycling.

Germany has long been at the forefront of ecological reforms. In turn, these issues have often been listed among the most important priorities of young Germans. But in recent years, fears over economic security and issues of community have surpassed the environment as a major concerns.

Whether they’re after free range eggs or fair trade fashion, 65% of Brits want brands to do good. But putting these beliefs into practice is no small feat; just 11% exclusively buy from ethical brands. Canvas8 sat down with 20 British men and women to find out what being ethical means to them.