As travellers, we’re now more savvy and time-precious than ever before. We love short city breaks more than two weeks in the sun and prefer living like a local to holing up in hotels. Our holiday habits have changed dramatically, but how has our approach to booking a vacation shifted?

In 2011, Murad Osmann posted an Instagram shot of his girlfriend leading his hand through a door in Barcelona. That photo led to a project that has brought them millions of followers, a book deal, and a TV show. But how exactly did a few holiday pics launch such an influential travel brand?

With prices starting at £120,000, it’s safe to say a Bentley is a luxury purchase. And part of what makes luxury goods special is how they make you feel. Bentley is reverse engineering this idea with an app that will tell prospective buyers which vehicle to buy by reading their emotional responses.

Where do you go to book a holiday? Do you pop to the high street or just fire up your laptop? Thomson wants you to turn to a bot. Able to give recommendations and answer questions, its virtual travel agent is intended to assist people looking to book their perfect trip abroad.