This year’s Cannes Lions International Festival of Creativity was populated by campaigns looking to eradicate discrimination, raise awareness of global issues and, well, sell products. Canvas8 has identified some of the key behaviours that underpinned the winning messages.

Why are a growing number of Aussies passing on parenthood? How is the ‘fair go’ mantra evolving? And what does avocado have to do with buying a house Down Under? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Australians in 2017.

The beach holds a privileged place in the Australian psyche. Synonymous with down time Down Under, it’s a particularly important part of the nation’s leisurely lifestyle. But is this really still true? What role does the beach play in contemporary Aussie living – and spending?

Many Aussies will remember sitting on a beach as a child, eagerly eating a Sunnyboy ice lolly. The icy, pyramid-shaped treats are synonymous with growing up Down Under. But following the announcement that they will be discontinued, people have taken to Twitter to voice their outrage.