Vertical video was once the much-ridiculed byproduct of smartphone clips filmed the ‘wrong way'. But the popularity of Snapchat and other portrait-mode video apps is prompting content platforms, advertisers and even filmmakers to take it as seriously as users. Is vertical the future of video?

If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?

British consumers are growing frustrated with digital ads, with 27% thinking they've worsened over the past three years. They also find adverts to be more creepy and intrusive than before, reporting higher rates of dissatisfaction than their European and US counterparts.

Tailored advertising is ubiquitous and effective, but implicit ads can scare consumers off by being too personal. Companies are now using IBM’s Watson to reach people in a novel way – offering them a search service that’s more intuitive and convenient than Googling.