These days, vinyl collecting is assumed to be the penchant of music-obsessed Gen Yers after a more ‘authentic’ experience; it’s meant to sound warmer and more dynamic than any digital recording. But new data suggests it’s actually Xers who are driving sales, in part because of nostalgia.

As the world’s largest online retailer, Amazon sells pretty much everything. It's now expanding its repertoire into the music sphere with Amazon Music Unlimited, a streaming subscription service that offers up a catalogue of ad-free tracks and curated playlists.

With the arrival of Apple Music, continued growth of Spotify, and a vinyl revival, it’s clear that the music business is in a state of flux. So how will the way we find, play and share music change in the future? In the first of two reports we see how Spotify and vinyl are shaping the industry.

Streaming has seen the playlist surpass the album in how people choose to listen to music, and Spotify is staying ahead of the game with Discover Weekly, which tailors tracks to each user to make exploration effortless. But how personal can an algorithm-made playlist really be?