It's frustrating when you finally buy that pricey toy your child has been pining after, only to have them grow bored with it within a few weeks. By renting out toys, Beijing-based Toy Superman wants to solve the problem of keeping kids amused without going bankrupt in the process.

If you want to buy toys, you need to have children to play with them. The end of China's one-child policy is making waves for businesses nationwide, and as one of the main industries to suffer from its anthropological implications, toy manufacturers are getting ready for a sales boom.

“The most popular debate in China today,” writes columnist Kelly Yang, “is whether you're ‘dad enough’.” But what turned a reality TV show featuring cute kids and their hapless caretakers into such a hot topic in the world’s most populous country?

With her long blonde hair, tiny waist and pure pink wardrobe, Barbie is an icon. She may be only 11 and a half inches tall, but this cultural giant has occupied a prominent position in little girls’ toy boxes for over half a century. In 2014, Barbie was knocked off the top spot on most the popular girls’ toy list. But is Barbie’s reign really over?