Nike has unveiled the new shirt for the US women’s football team; it’s clean and simple. But the real significance? It comes in men’s sizes. Women’s football is the fastest growing sport in the world, but the industry has under-served females for years. What does this mean for the industry?

In the UK, 29% of girls are overweight. In the US, 36% of black girls, 37% of Hispanic girls and 29% of white girls are overweight or obese. But why are the numbers so high? How can girls be taught healthy attitudes, and encouraged to try sport from their first day at school?

Since 2012, more than 2,500 sporting facilities have closed in Britain and with the nation now the fattest in Europe, Brits are running low on the fitspo. But just 17% of Brits say watching sporting events makes them more willing to play sports - how can inspiration turn into participation?

Forget your wellies and bumbags – Sir Richard Branson has announced a festival that requires trainers, a water bottle and a little competitiveness. Virgin Sport, the brand under which the festivals will be built, is hoping to inspire the masses to participate in physical exercise.