Signal16 Feb 2017
Brands can improve quality of life in developing nations

People in some of the world’s poorest societies – known as Bottom of the Pyramid (BoP) markets – may not have the cash to splash on little luxuries, but they still have desires outside of the bare necessities. Brands are tapping into these wants to make a profit, while also aiding positive change.

Brands can improve quality of life in developing nations