There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

Teen Vogueis blurring the divide between women’s issues and national issues, having turned heads with a piece of political commentary. As people tire of a male-dominated journalism industry, women’s magazines are questioning why they should leave such subjects to their male counterparts.

You might think brands that associate with controversial figures feel some kind of backlash. But irritating some people often means winning the support of others. After Donald Trump thanked L.L. Bean for its support, the company has been reaping the rewards with a spike in sales.

Millions of people worldwide participated in January's anti-Trump march, and brands stood with them – at least in spirit – to show solidarity. But what does it mean for a brand to participate in an event that, by its nature, is about physical attendance and a frustration with higher powers?