Feeling the glow of a World Cup win and a leading role in steering a post-financial crisis Europe, Germany has come out top in a poll annual poll measuring national brands. It marks the first time in six years that America has been toppled from prime position.

The period immediately after the 2016 presidential election has seen a flurry of reports and think pieces analysing what exactly led to Donald Trump’s triumph. At the heart of these discussions is the ‘alt-right’, but who are the people behind this group? What do they believe and why do they believe it?

Why are Germans angry about censorship? What are the long-term effects of the refugee crisis? And what can BurnOut – The Musical reveal about how they spend their downtime? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Germans in 2016.

While Donald Trump might have won the White House, his business empire has lost thousands of customers due to negative publicity and reckless PR. Nearly 40% of people now say they’d avoid brands cultivated by Trump, with those numbers rising among women.