Japan is one of the least ethnically diverse countries in the world. And it sees itself as entirely homogeneous – even if it isn't. So when Ariana Miyamoto – who's part African-American, part Japanese – was crowned Miss Universe Japan, it forced the country to think about its true identity.

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

When the daughter of a Japanese mother and African American father entered the 2015 Miss Universe contest, she knew the controversy she would face if she won. Now, representing Japan in her freshly-won crown, Ariana Miyamoto is challenging Japan's racial stereotypes.

In contrast to the more artificial cosmetics available in the Asian region, Singapore-born Qiaohou is hoping to bring drinkable skincare products into the global market with a more natural approach. How? With an elixir of youth that features an unusual key ingredient –birds’ nests.