Lena Dunham is the latest star to grab a slice of the lifestyle sector with the launch of her e-newsletter, ‘Lenny’. Aimed at young feminists, it’ll cover everything from politics to style, without shying away from the nitty gritty. But will such a retro medium resonate with Dunham’s young fans?

Embracing the quirks of '90s indie pre-digital culture, Rookie is an online magazine that speaks with a funny, fresh and sincere voice to younger Millennials. Created by Tavi Gevinson at age 15, the magazine reworks the tone of mainstream media.

The all-consuming popularity of mobile platforms like Instagram and Snapchat among teens hints that the World Wide Web may be in fast decline. In an effort to connect with these app-happy Gen Zers, media brand Obsessee is ditching the dot-com and publishing directly to social channels.

The Shade Room is the first celebrity news tabloid to launch as an Instagram account – a fitting platform for a generation seeking content that's 24/7, on-the-go, highly visual and bottom-up. It's celebrity gossip done by, and for, Gens Y and Z, targeted specifically at young, black audiences.