Major corporations used to have their pick of the best minds as they left university. But there's now a talent shortage, and 53% of UK workers say that no amount of money could tempt them to a company with a poor employer brand. So how can businesses build their brand to attract the best applicants?

Futurologists – those allegedly able to predict the future – are in high demand from newspapers and major companies keen to see into the coming years. Yet the vast majority of predictions are wrong. What's the appeal of future-gazing? And what might mobilise our visions into the present?

Good maternity package? Fun office environment? Nightmare CEO? Every month, 22 million people use Glassdoor to search for job listings or post reviews about working at a company. With this info at their fingertips and greater expectations of employers, how are job seekers now seeking jobs?

Between crippling student debt, rising house prices and little disposable income, Gen Yers have got it pretty tough. And they’re not feeling any more positive about the future. Despite many having enrolled in further education, they have the most negative attitudes towards employment.