Can you hear tapping? La La Land – 2017’s cinematic darling – has not only been nominated for 200 awards worldwide, but has inspired swathes of people to don their dancing shoes, with studios in the UK and the US seeing a surge in demand for tap classes.

In 2011, Murad Osmann posted an Instagram shot of his girlfriend leading his hand through a door in Barcelona. That photo led to a project that has brought them millions of followers, a book deal, and a TV show. But how exactly did a few holiday pics launch such an influential travel brand?

Amongst the selfies and scenic sunrises, people love to post picuress of infinity pools and extravagant hotel suites on Instagram. Shares on social media are great free advertising for hotels, and now luxury hotel Conrad wants guests to book a room via the most visual social network.

Last-minute holidays account for around £26 billion annually, while one in three in the UK thinks they have a “spontaneous personality”. Can Flight Tonight, an app that offers the cheapest flights departing at nearby airports in just a few hours, cater to these risky travellers?