Buying luxury makes people feel good. After all, who doesn't want a beautiful item that screams exclusivity? But people don't just want their Louis Vuitton to look great – they want to feel good about buying it too. Research shows that most luxury consumers think these brands should be philanthropic.

Making conscious fashion choices often means ethical martyrdom. In the auto industry, Tesla challenges the 'it's healthy, so it can't be tasty' idea by making cars that compete on power and design, not by tugging at environmental heartstrings. Now, Louis Vuitton is doing the same for fashion.

A decade ago, 'luxury' might have meant a Mercedes, a Prada bag or a Rolex. But in 2016, old symbols of extravagance are out and people are searching for more meaningful things to spend on. With the market thought to have grown just 1-2% in 2015, is this the end for traditional luxury fashion brands?

Once staunchly anti-social, with working-class roots, tattoos are experiencing a renaissance. A new collaboration between Swiss watchmaker Hublot and tattooist Maxime Buchi is the latest in counter-culture luxe, demonstrating that distinctions between high and low culture have all but disappeared.