Brazil has the seventh largest e-commerce market in the world, and its bricks-and-mortar food retailers are looking to grab a slice of this growth. But what will make Brazilian food shoppers – currently resistant to the switch – order the weekly shop online?

With over 30 million monthly visits, Buscapé is the most trusted online price comparison app in Latin America. Now, the company is leveraging its online popularity to offer price comparison in brick-and-mortar stores, where most Brazilians still shop.

What’s behind the proliferation of alternative retail spaces? Why are people still spending like they’re stuck in a recession? How has shopping becoming an ‘anytime activity’? And why are so many people flocking to one-stop shops?

Why are Brazilians splashing on beauty services when they’re skint? What’s got them bringing the bar into the home? And why are family dynamics changing so drastically? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Brazilians in 2016.