In Brazil, where watching TV is the primary form of leisure for 81% of the population, streaming services are thriving. Looke, a home-grown provider, has been gaining ground in the market, but how is it managing to compete against the might of international players like Netflix?

Netflix and chill could be a thing of the past. The streaming service is integrating interactive storytelling technology into selected shows, letting viewers play a part in the script. But with many people watching TV to escape from their hectic life, taking control over TV may not be what they want.

Streaming has seen the playlist surpass the album in how people choose to listen to music, and Spotify is staying ahead of the game with Discover Weekly, which tailors tracks to each user to make exploration effortless. But how personal can an algorithm-made playlist really be?

Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. ButSkam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.