From Etsy stores to YouTube channels, a generation of young people are starting up their own 'side hustle’ outside of the regular nine-to-five. What’s driving these predominantly Gen Y workers to trade their free time for toil, and what does this reveal of their changing values and lifestyles?

Whether it was by renting out their flat, selling an old sofa or driving an Uber, 24% of Americans earned money from the digital platform economy in 2016. But while two-thirds think the flexibility of ‘gig work’ is great, over 40% of people don’t think they're the kind of jobs people can build careers from.

Online commerce isn’t just about buying – more Brits than ever are taking on a merchant role. As people accumulate possessions and become ever more pressed for time and space, digital marketplaces are making it easy for them to undertake entrepreneurial endeavours.

Are today’s teens addicted to technology, or just used to it? Why is success so important to them? And why are they so eager to be adults? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates the first generation of true digital natives in 2016.