Signal27 Mar 2017
Branded escape rooms were big at SXSW

Branded events have long been inescapable at Austin’s SXSW conference, but in 2017, numerous brands were present via a more experiential format. HBO, Fox and Disney all used escape rooms to create immersive challenges based on shows like Game of Thrones and Prison Break.

Branded escape rooms were big at SXSW