Having been in business since 1972, there’s a whole generation that’s grown up eating freshly-prepared sandwiches from Wisconsin-based chain Cousins Subs. It’s now redesigning stores in an attempt to appeal to Gen Yers, but how is it managing to retain the loyalty of its core of Boomer consumers?

The post-uni backpacking trip is a rite of passage for many young adults – a chance to explore distant lands and make new friends. But as students struggle to balance their wanderlust with rising tuition fees, something strange has happened on the traveller trail; it’s now filled with Boomers.

Public Health England (PHE) has launched its biggest health campaign in eight years with the new 'One You' brand, targeting unhealthy adults between the ages of 40 and 60 who've fallen into bad habits. Via TV spots and social media, PHE hopes to get this generation into shape.

Smoking weed is usually thought to be the preserve of rebellious teenagers, bored students and old hippies. But research suggests that an increasing number of older people are sparking up. And very few of them are worried about the effect regular use has on their health.