Neon nails, coloured contact lenses and plaited locks. This might describe a girl from Harajuku, but while Genderless Kei is a Tokyo style tribe, it's not just for girls. In fact, it's rocked predominantly by straight, teen boys that are rebelling against Japan’s notoriously conformist gender norms.

Japan is notorious for its conservative attitudes towards sexuality. But the largest ever survey of sexual minorities in the county has revealed that more people who identify as LGBTQ are coming out, despite the fact they’re still having to deal with discrimination.

Everyone wants to be accepted. And Panasonic is changing its rules in Japan to facilitate acceptance of LGBT employees. It’s putting the company at the forefront of change in a notoriously conservative country and giving future employees an incentive to work somewhere that will truly accept them.

‘No sex please, we’re Japanese!’ Sensational headlines suggest that Japan’s sexual appetite is waning; half the population aren’t having sex. But as a country that boasts more sex establishments than there are McDonald’s outlets in America – with 1.4 million couples visiting them daily – is this lack of libido a myth?