Documenting one’s life through Instagram snaps has become a daily ritual for teens; 52% of 13- to 17-year-olds in the US have an account. Yet the pressure to maintain a picture-perfect digital presence is driving many to open ‘Finsta’ accounts, which are open to select group of trusted friends.

The saying may go that beauty is only skin deep, but a new study suggests that that may not strictly be true; wearing make-up can actually improve your quality of life. Results from the research indicate that the that 'look good, feel good' mantra may be truer than some thought.

Compared to billboards and the big screen, Instagram might seem innocuous in shaping damaging body ideals – but it’s actually at the forefront of image problems. With social media masquerading as honest and real, people are forgetting that it can be just as airbrushed as other media.

Have you ever layered up a few coats of Trust Fund Beauty nail polish? It comes in plenty of shades, from ‘Boy Tears’ to ‘Insta-famous’. It's one in a number of Insta-born beauty brands that are stocked at # – a New York-based beauty store that only stocks products sourced on Instagram.