In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?

Toyota’s newest ad can play out in a number of different ways depending on what kind of person is watching. With personalised products increasingly expected from brands, the carmaker is pushing to make a generic SUV seem tailored to individual tastes.

Though many auto manufacturers and analysts claim that electric vehicles are the future of the car industry, they account for just 0.1% of global sales at present, with low fuel prices causing a slowdown. Is the EV dream fading, or is this just a blip in an inevitable electric revolution?

Given that we’re exposed to an average of 360 ads every day, innovation is key to engaging and communicating with audiences. ActionAid’s latest campaign demonstrates this with a weather-reactive billboard in central London that conveys an important message about the environment.