As anyone who's ever caught the faintest whiff of freshly baked bread can tell you, our sense of smell is inextricably linked to our memories of food. So the Virtual Human Interaction Lab is experimenting by adding smell and touch to potential VR experiences.

When it comes to food, it’s all about flavour – right? Canvas8 spoke to Charles Spence, the psychologist behind ‘gastrophysics’, to discover howallsenses impact on how we taste and to find out how brands are using packaging, colour and sound to radically alter our flavour experiences.

With 43% of Gen Yers buying a cocktail once a week, it’s no surprise that sales of spirits are on the rise. Yet while whiskies and vodkas are common in the super-premium alcohol market, tequila retains a reputation as a cheap shooter. How is DeLeón making this liquor luxurious?

Secret Cinema and Punchdrunk brought immersive theatre and cinema to the masses – and food is now getting the same treatment. Nearly three-quarters of Gen Yers want to increase their spending on experiences, but in a competitive restaurant industry, what gets people lining up to buy tickets?