Research on the link between food and pleasure has found that foods perceived as adventurous or sentimental generate more enjoyment. But in an increasingly saturated foodie culture, despite the appeal of new flavours, old favourites are key to pleasurable eating experiences.

In spite of the proliferation of fast-casual dining, on-the-go bites and home delivery apps, seeking out a good meal is still a social activity. IKEA is looking to cultivate those warm, fuzzy feelings of sharing a meal with friends right in the middle of London’s Shoreditch.

Secret Cinema and Punchdrunk brought immersive theatre and cinema to the masses – and food is now getting the same treatment. Nearly three-quarters of Gen Yers want to increase their spending on experiences, but in a competitive restaurant industry, what gets people lining up to buy tickets?

From meatballs to hummus, single-item restaurants have proliferated across London over the past few years. And according to research from restaurant app Zomato, it’s showing no signs of slowing, with one in ten restaurants opened since April in the UK capital focusing on a single dish.