Voice recognition tech is becoming increasingly advanced, leading more people to use it in their everyday lives; the virtual assistant market is set to be worth $3.07 billion by 2020, and Amazon expects to sell ten million Echo devices in 2017 alone. But do people really want to chat to their devices?

With 60% of Americans using the voice-activated concierge service on their smartphone every day, people are growing accustomed to the idea of interacting with a virtual assistant. Tapping into the trend, Amazon has launched a smart speaker that acts like a home assistant.

As people grow more familiar with the Internet of Things, smart home tech is set to proliferate. Yet while there’s a demand for certain specific devices, most people either don’t know how the tech works or are put off by high prices. So is the smart home revolution really around the corner?

Crushed crisps, a music video and a nail art competition – these are all aspects of MailChimp’s latest weird and wonderful advertising campaign. The platform created nine cryptic videos, with the hope that people would go online to find out more, only to be told ‘did you mean MailChimp?’