Just in time for new year’s resolutions, news network Mic has launched The Payoff – a finance platform to help Gen Yers get a grip on their money. As digital channels continue to explore new ways of reaching coveted younger markets, talking about student debts and savings might pay off.

The underbanked represents more than 88 million individuals and nearly $1.3 trillion in wages. And young people of colour make up a large proportion of this, despite their size and spending power. How is My Money My Future reaching out to this group using technology and pop culture?

"Salutations, Megan!" reads a chat bubble that pops up on your phone. “It looks like you spent $600 more than last month.” A graph of your spending follows to illustrate how you frittered your money away. This is Penny, a chatty finance app that comes complete with ginger hair and jokes.

We know that seamless payments can affect how we splash out, but could they also impact how we feel about the things we’re buying? Canvas8 sat down with Dr. Avni Shah, co-author of ‘Paper or Plastic?’, to understand how the method by which we pay influences product satisfaction and brand loyalty.