Despite their love of online shopping, young Americans still see great value in supercentres, with many visiting a Target and Walmart on a weekly basis. In the first of a two-part report, we explore how big box retailers are tapping into aspirational consumerism to grab the interest of Gen Y.

Beacons may not have caught on as many initially predicted, but they’re now smaller, smarter and starting to impact sales; it’s thought they’ll influence $40 billion in sales in 2016. Can apps like Notify Nearby get the tills ringing through personalised notifications and curated content?

In the age of the online shopper, the decline of the American mall seemed inevitable. But Destiny USA in Syracuse, New York, has found a solution. The shopping centre now houses entertainment offerings including glow-in-the-dark mini golf, immersive adventures and laser tag.

With the option to surf, skydive and shop all under the same roof, German studio J. Mayer H. is reinventing the shopping centre. Targeting adventurous visitors the department store will include a hotel and restaurants, alongside an array of experiential offerings.