While wine is an essential part of French national identity, environmental concerns and the democratising force of the internet are causing an upheaval in the country’s consumption habits. How is the wine industry adapting to a more informed, adventurous and eco-conscious market?

While the French pharmacy is still the holy grail for beauty fans, a growing number of the country's Gen Xers are going online for their products. More than 5.3 million people now shop at these virtual beauty counters, making online retailers the main arena for French beauty growth.

France may be known for its fashion heritage, but it’s been slow to adapt to modern shoppers. Following in the footsteps of US brands like Bonobos and Everlane – which have grown into multi-million dollar businesses – Sézane is France’s first online-only fashion label.

Mobile commerce is still unchartered territory for many retailers, but it’s predicted to be worth more than $3 trillion by 2017. 'Tinder for shopping' app Grabble is luring shoppers in with a swipe-based interface that brings a whole new meaning to the term ‘impulse buy’.