Amid widespread condemnation of fake news on social platforms and international media outlets, brands are taking an active role in combatting dishonesty. Through its program Wiki Edu, Wikipedia is teaming up with students and academics to ensure the integrity of its articles.

Filter bubbles and ‘fake news’ have people concerned about the credibility of content shared on Facebook and Twitter; 13% of Britons say stories posted on these platforms are mostly unreliable. Canvas8 sat down with 20 people across the UK to get their views on social media as a news source.

Trump’s Presidential win left half the world aghast, and the other half saying ‘I told you so’, raising all kinds of questions about the flow of information online. And it's led to a call for social platforms and media outlets to take some responsibility. But is it too little, too late?

Facebook is stepping up to combat its fake news problem. With corporate responsibility stretching beyond a brand’s own actions to encompass the actions of those it encourages and facilitates, the social network is acknowledging that it can be held accountable for its indirect influence on the world.