The iPhone is India’s most sought-after status symbol. Gadgets are where it’s at, and as consumers get more confident buying and selling them online, they’re taking ownership of Facebook to tailor the digital marketplace to their needs.

The dominance of English in technology has been criticised by cultures that use other languages. Yet while it’s an annoyance for French or German people to have their mother tongue sometimes overlooked, the problem is more severe for Icelanders – it may lead to their language dying out.

In a country where there are more than two dozen dialects and over a billion mobiles, many experience difficulties using handsets because they’re not fluent in the English or Hindi they see on-screen. That’s why, from July 2017, every phone sold in India will feature at least one regional language.

Although India’s e-commerce market is set to grow by 67% in 2016, brick-and-mortar retail is still preferred by most people. Yellow Messenger is now attempting to bridge the gap between online and offline with an app that lets consumers engage local shops via a chat service on their smartphone.