Estée Lauder is a department store staple. Launched in 1946, the average American customer is now 45 or older. But with 18- to 34-year-old women now the biggest spenders on make-up, the brand has launched Estée Edit – a collection of Gen Y-centric products sold in the stores they already shop in.

Memes are a staple of internet culture – but what happens when brands try to get in on the action? As part of its #TFW campaign, Gucci collaborated with artists to create branded memes, but was this co-opting of digital youth culture an inspired decision, or just cringeworthy?

You may not have heard of Camila Coehlo, Mariah Bernardes or Denise Gebrim. But they’re big in Brazil, as part of a 26-strong fashion blogger collective named F*Hits. Cumulatively they draw more than five million unique visitors a month. These women are putting Brazilian luxury on the map, but what is the appeal?

There are 14.9 billion beauty-related video views on YouTube with well-loved faces like Zoella and Michelle Phan commanding the attention of millions of potential beauty consumers. L’Oréal Paris is now turning to the vlogging community in a global talent contest to find a new make-up designer.