Too busy, tired or achy to get your own lunch? For a fee, Londoners can now use Henchman to have someone bring whatever they want to wherever they are. But will this app become a vital part of their lives, or is it just a novelty for those too hungover to leave their bed on a Sunday morning?

The simplicity, speed and efficiency of e-commerce has made shopping almost automatic – but it’s removed much of the experience. Brick-and-mortar retailers are now securing their space in the market by providing exciting and engaging shopping experiences.

They may not be digital natives, but Gen X shouldn’t be underestimated when it comes to online spending power. While Yers are busy posting selfies on Instagram, their older counterparts are clicking ‘add to basket’ – but why does this ‘middle child’ generation love online shopping so much?

From good customer service to free coffee, the things that’ll keep Boomers coming back to a retailer differ greatly from the cut-throat convenience younger shoppers require. Canvas8 sat down with Brits between the ages of 50 and 69 to find out what they really want from a store.