In 2014, people spent $460 billion on luxury travel, and with increasingly deeper pockets, luxury travellers are willing to pay more for a faultless experience before they’ve even reached their destination. Catering to these desires, British Airways is launching ‘First Wing’ at Heathrow.

Business execs suffer from a ‘perennial time-scarcity problem’, so it’s no surprise that they’re looking for ways to minimise wasted moments. Surf Air aims to save them hours at airports, offering unlimited flights on private business jets between selected European cities from £2,500 per month.

With $385 billion currently invested in global airport developments, lounges and runways are changing rapidly. It might be decades before ‘airport cities’ are developed, but we’re already seeing new outdoor spaces, retail opportunities and better logistics. What does the future of airports hold?

Flying by private jet to your own island, joining a ‘circuit’ of celebrity-filled events and chartering a superyacht – the life of an Ultra High Net Worth Individual is the stuff of dreams. But how do they actually spend their time and wealth? And how can brands engage these big spenders?