As people spend less time in traditional communities, they’re seeking connections beyond religion and family. Memberships with organisations or brands can create loyalty and boost revenues, but the reasons to join Scientology or Sainsbury’s are vastly different. So why do people become members?

Becoming a parent is one of life’s most stressful – albeit cherished – moments. With Brits spending an average of £1,619 to prepare for a baby, some mums are buying on their smartphones at all hours. But how do new mothers really like to shop? And which brands are meeting their needs?

The PR industry favours the young, but often requires employees to work past retirement age. Knowing that it may be hard to find your place if you’re not part of Gen Y, Wunderlich Kaplan Communications is offering a new internship to women over 40. But is age really just a number?

Fine dining with the kids don’t seem like the perfect pairing. A new dining club is now aiming to introduce toddlers to the world of gastronomy through some of the trendiest eateries in London and New York. But do parents really want to tuck in to oysters and champagne with their toddler in tow?