From aiding weight loss to protecting against diseases, the alleged benefits of ‘clean eating’ are vast and varied. Bloggers have built careers around this lifestyle, while brands have gained new health-conscious audiences – but the critics now rival the advocates. Are people fed up with this fad?

Around 80% of Americans eat fast food at least once a month. Hoping to get them swapping burgers for quinoa, Eatsa offers healthy lunches via a fully automated service. The brand boasts a data-led approach to making tasty and nutritious meals, but can it end a national obsession with junk food?

Despite the wealth of healthy food options available, it can be hard to stick to a sensible diet when there are just as many calorific, grease-filled – and often tastier – dishes on offer. But what if you could subscribe to healthy meals rather than buying food as-and-when?

Unlike the usual superfoods, Slim Pasta doesn’t add anything to your diet; no antioxidants, no vitamins, no enzymes or minerals. It's slimy, chewy and look a bit like space food – but it claims to be the best-selling low calorie pasta in Europe. So why are dieters so keen to slurp down Slim Pasta?