We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience?

As older Gen Yers achieve stability in their personal lives and careers, they’re finally reaching their peak consumption years. Facing stiff competition from online retailers and fast fashion giants, Macy’s is hoping to bring these shoppers back to the racks with new concept store One Below.

Across Sub-Saharan Africa, the traditional outdoor markets and street vendors that sell everything from avocados to sacks of maize are being replaced by malls. It's being driven by the expansion of South African retailers and is radically altering the way the middle classes shop.

In the age of the online shopper, the decline of the American mall seemed inevitable. But Destiny USA in Syracuse, New York, has found a solution. The shopping centre now houses entertainment offerings including glow-in-the-dark mini golf, immersive adventures and laser tag.