With only one in ten homes in Sydney classified as affordable, getting on the property ladder Down Under is a mere dream for many Aussies. Research shows that people are now saving up for the present rather than the future – twice as many Australians are saving for a holiday over a property.

Want to be part of an evolved and envied elite that’s highly educated, successful, prosperous and enjoying great sex? Simple – don’t have kids. Birth rates amongst 20-something Americans are at their lowest ever and the ‘childfree by choice’ demographic is wealthier, healthier and happier. But why?

Breaking up is hard to do – and it’s gotten even more difficult since the advent of smartphones and social media. From resisting stalking an ex on Facebook to encouraging positive thoughts, Break-Up Boss promises to get people through the emotional aftermath of a freshly-ended relationship.

Storytelling has become a guiding principle for great marketing, letting companies neatly fit into consumers’ lives. But with one well-timed ad capable of changing someone’s shopping habits for years, how can brands address our milestone moments without seeming opportunistic?