The allure of a virtual world – in which anyone could have magical powers and take risks without consequences – is evidenced by the fact that nearly 19 million people play video games in the UK alone. Canvas8 sat down with Dr. Andrew Kuo to understand why we actively escape into virtual worlds.

With many seniors prone to depression, traditional treatment is being swapped for alternatives – including video games. Among elderly people suffering from depression, the same addictive quality that draws in avid gamers is keeping them committed to their treatment.

German kindergartens are trying to combat addictive behaviour in children by taking away their toys and forcing them to entertain themselves. The move is due to evidence that habit-forming behaviours – which are at the root of addiction – arise during childhood.

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?