Just in time for new year’s resolutions, news network Mic has launched The Payoff – a finance platform to help Gen Yers get a grip on their money. As digital channels continue to explore new ways of reaching coveted younger markets, talking about student debts and savings might pay off.

With high student debt, low wages and worries about how to save for the future, Gen Yers are losing interest in material goods, and becoming more frugal. They’re not impressed by luxury labels or expensive cars – in fact, they’re irritated by people who are flashy with their cash.

Gen Yers came of age during one of the worst global financial crises, got saddled with a record amount of student debt, and are worse off than their parents were at the same age. So how are they managing the money they owe? And how have attitudes towards borrowing changed for this cohort?

Starting a retirement plan sounds like next level ‘adulting’, but with one in three Americans having no money in their nest egg and people living longer, it’s a vital financial consideration. Honest Dollar is hoping to provide the answer with affordable ways for SMEs to help employees start saving.