Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.

Vertical video was once the much-ridiculed byproduct of smartphone clips filmed the ‘wrong way'. But the popularity of Snapchat and other portrait-mode video apps is prompting content platforms, advertisers and even filmmakers to take it as seriously as users. Is vertical the future of video?

Not satisfied with being a video platform for 150 million daily active users, Snapchat has morphed into a media channel via Discover, with offerings from everyone from National Geographic to Buzzfeed. And now, it's adding original ‘TV’ content from MTV, NBC and Bleacher Report.