For most people, laundry is simply another chore – yet there are some who joyfully experiment with fabric softeners, and others who put the task off for as long as possible. Canvas8 spoke to 20 men and women from across the UK to find out what they love or loathe about washing, drying and folding.

Doing the laundry is one of those chores that seems to never end, and coupled with the dwindling amount of free time people have today, it's easier to just outsource your dirty work. Now, Parisians can do exactly that with Zipjet – an on-demand laundry service.

For most people, chores are a necessity and rarely a pleasure; a third of Brits would rather pay to have someone else do them. But could a shift in our perception of these tasks, underpinned by thoughtfully designed products, make them more pleasant? Can beautiful brooms make sweeping fun?

Fabric softener was created in the 1960s in response to complaints about laundry being rough and scratchy after being in a washing machine. But today's high-tech machines and detergents mean clothes don’t come out hard and starchy anymore, meaning that fewer Gen Yers are buying the stuff.