Research suggests that British Gen Zers have a gloomy view of the future; 38% think their standard of living will be worse than older generations. With ‘Generation Angst’ comprising the next cohort of voters and spenders, institutions are having to work harder to appeal to and comfort this group.

Disappointing governments have left an entire global population of young people disenfranchised, and questioning existing systems. With a shrinking number of Gen Yers considering democracy to be a political ideal, their faith in government is suffering.

Young Brits are politically minded. 70% think social media should be used for social change, and a quarter are highly knowledgable about politics. Yet only 12% would definitely vote in a general election. Why are they so disillusioned? And is engaging via social media the answer?

Once known for beauty tips and celebrity interviews,Teen Voguerelaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?