Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

The looming threat of climate change and the after-effects of natural disasters have borne a new-found mental health condition called ‘ecoanxiety’, which is increasingly taking its toll on people's psychological states as the effects of a warming planet are realised.

The Danish concept of hygge was everywhere in 2016, but 2017 looks set to be defined by ‘lagom’ – a Swedish way of living that revolves around only taking what you need. IKEA is introducing Brits to this idea through Live Lagom, a project that encourages a more sustainable lifestyle at home.

Australia’s National Party traditionally represents right-leaning farmers and other rural voters, but the party has recently become split over climate change. Now, the youth wing is going against the party line and voting for an emissions intensity plan, which would put a cost on emissions.