American Gen Yers’ views of both religious organisations and the mass media are becoming increasingly negative. They’re now putting their faith in labour unions, financial institutions and business, with small businesses being seen in a particularly positive light.

Babies born in China in 2015 (the Year of the Sheep) are thought to be unlucky. So unlucky that thousands of mums rushed to have a baby in the more favourable Year of the Horse. Superstitions still hold fast in rapidly modernising China. How can international brands avoid making cultural mistakes?

Come all ye faithful, adore this ten-second video. Religious communities are turning to Snapchat to reconnect with a digital generation that's quickly abandoning organised religion and faith. Could friction-free social networking be the new shepherd of digital congregations?

As having a strong work ethic is increasingly valued and respected, being hard-working no longer means you’re a geek. On the contrary, it's becoming a preferable lifestyle choice.