Volvo's brand is synonymous with safety – it's even responsible for the invention of the seat belt. Now, the automaker hopes to show that even if you're not in a Volvo, it's got your safety in mind. LifePaint is a reflective spray to make cyclists more visible, but what do they think to this low tech solution?

Driving is a daily risk that many people take, with thousands of Americans killed in car accidents each year as a result of bad road safety. But the causes of these accidents are often entirely preventable, giving businesses an opportunity to help normalise safer driving.

Every cyclist knows the fear of passing a parked car and seeing the door swing open. Unfortunately, getting ‘doored’ isn’t unusual – but a lesson in behavioural economics from the Dutch suggests it could be reduced. Can a simple ‘nudge’ among drivers really mean improved safety for cyclists?

What scares you? Horror movies? Conspiracy theories? A former reality star running America? Fear is a long-used marketing tool, and research suggests it can enhance the emotional connection people feel with brands. Canvas8 spoke to Lea Dunn of the Foster School of Business to find out how.