Whether it's chipped furniture, ‘ugly’ food or unconventional beauty, societal mindsets are shifting to a greater acceptance of imperfection. With Eastern spirituality influencing Western lifestyles, can the spirit of Zen help brands connect with a generation that’s done trying to be perfect?

Once known for beauty tips and celebrity interviews,Teen Voguerelaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?

Dove has been championing ‘Real Beauty’ for over a decade, but its latest stunt has seen mixed reviews. The campaign celebrates and reflects diverse beauty through differing bottle shapes but how far should a brand go to show its commitment to inclusivity?

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.