Uber is using behavioural science to encourage drivers to give more lifts. The nature of the brand’s business has created novel challenges, and it's addressing them in novel ways. But its already rocky reputation might be at risk if people interpret these mind games in a negative light.

Uber is celebrating 2016 with personalised data visualisations for users in Southeast Asia. By using a passenger's ride history to craft a customised presentation, the company is seeking to develop the sense of intimacy that will keep people loyal in the face of competitors.

While it’s been a big part of the personal mobility revolution, Uber has been heavily criticised for some of its controversial practices. How has German rival Blacklane – which now serves 180 cities across 50 countries – managed to expand its chauffeur-driven service without courting controversy?

#DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?