Having to wear dirty clothes to school can be so mortifying that some students may choose to skip class. Whirlpool donated washing machines to 17 schools in the US, helping kids get their laundry done on campus and improving their attendance, participation and motivation in turn.

The latest ad in Persil’s Dirt is Good campaign offers a shocking revelation – children spend less time outdoors than prison inmates. And it’s an issue that concerns 97% of parents. But while the press have been eating it up, will this glossy, documentary-style spot actually engage families?

Whirlpool is giving customers the chance to clean their clothes and their conscience in one fell swoop with its new line of Connect to Care washing machines. The machines enable users to set up a monetary donation per load, bringing a little charity to their chores.

For most people, laundry is simply another chore – yet there are some who joyfully experiment with fabric softeners, and others who put the task off for as long as possible. Canvas8 spoke to 20 men and women from across the UK to find out what they love or loathe about washing, drying and folding.