Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?

Ford has become the first car manufacturer to integrate Amazon’s Alexa, introducing a digital assistant that can control functions of the driver’s car and aspects of their home through voice alone. Yet while it may stop them staring at screens, do people really want to chat to their motor?

Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

Tailored advertising is ubiquitous and effective, but implicit ads can scare consumers off by being too personal. Companies are now using IBM’s Watson to reach people in a novel way – offering them a search service that’s more intuitive and convenient than Googling.